Before we work togetherClear answers.
No guesswork.
What’s included, how we’ll work and what you can expect.
What can you help my business achieve?
My main services are Google Ads management and affordable websites. The aim is to reduce avoidable ad waste, make your offer clearer and help visitors enquire. We agree on a practical goal and how to measure it before work starts.
How much will it cost, and why are prices shown as ranges?
Google Ads management is $500–$750 per month, with setup or substantial cleanup at $500–$900. A simple 4–6-page website is $1,500–$2,500, and a focused landing page is $600–$1,200. The exact price depends on your existing setup and the agreed work. All amounts are CAD, plus applicable taxes. You receive a written quote before committing.
Is the first conversation free?
Yes. A brief introductory conversation is free so we can check fit and availability. A detailed business evaluation costs $200–$350 and includes a focused consultation and written priorities. I confirm that fee before you book. There is no obligation to purchase further work.
Does the monthly fee include my Google advertising budget?
No. My management fee pays for the agreed work on your account. Your advertising budget is separate and paid directly to Google through your own account. We discuss an appropriate budget for your market before starting; I do not increase it without your approval.
Can you improve my existing website or Google Ads account?
Yes. We can start with what you already have. I’ll recommend targeted changes where they make sense and explain if a larger rebuild is justified. You do not need to replace everything to work with me.
How will I know whether the work is helping?
We agree on relevant measures, such as qualified enquiries, bookings, sales or cost per lead, and check that tracking is suitable. Ads management includes a monthly summary of results, changes and next steps. Your feedback on lead quality matters too: clicks alone do not tell the whole story.
Can you guarantee more customers or cheaper advertising?
No. Results depend on demand, competition, budget, your offer and how enquiries are handled. My role is to improve the account and website thoughtfully, measure what we can and explain what is working. I do not promise rankings, a set number of leads or a specific return.
How soon can we start, and how long will the work take?
I take on a small number of clients so I can give each project personal attention. I confirm availability, milestones and a realistic delivery schedule before you book. Website timing also depends on receiving your content, access and feedback. Rush delivery is not included.
What support is included?
Ads management includes the agreed account reviews, a monthly summary and one scheduled 30-minute call. Website projects include two consolidated revision rounds and a handover. Support arrangements are agreed in writing; ongoing website maintenance, extra revisions, new features and urgent or out-of-hours support are not included in the listed project price.
Are hosting, software and other costs included?
Domain registration, hosting, premium plugins, paid software and usage charges are separate unless your quote expressly includes them. Custom integrations, e-commerce, extensive copywriting and photography are also outside the simple website package. Any added work is quoted for approval first.
Will I own my website and advertising accounts?
Yes. Your business should own its domain, website and Google Ads account. You provide the access needed for the agreed work and retain control. Third-party software and stock assets remain subject to their own licence terms.
Do I have to sign up for ongoing management?
No. An evaluation, website or landing page can be a standalone engagement. If you choose ongoing ads management, we agree on the service scope, billing and cancellation terms in writing before starting.
How do you use AI, and can it help with other tasks?
AI helps me with research, analysis, drafting and routine production. I personally review the work. If there is a useful opportunity beyond advertising and websites, we can separately scope one straightforward workflow and training. Additional AI work is optional, and I’ll check feasibility and data-access needs before recommending it.
What do you need from me to get started?
Send your website address, a brief description of your business and the main thing you want to improve. For ads, include your approximate monthly advertising budget if you know it. Please do not send passwords or sensitive customer data through the enquiry form. We arrange any necessary access separately.